Analytics

Reports built on what actually happened.

ProspectPop reports only what it recorded. There are no estimates, and nothing it cannot know, such as whether a message was opened.

What you can see

Factual reporting across the workflow

  • Period and cohort views

    See what happened in a period, or follow a group of prospects from acceptance through to reply and order.

  • Outreach reporting

    Messages approved, accepted by your email provider and replied to. Nothing that was not recorded, such as whether a message was read.

  • Revenue by currency

    Attributed revenue is reported separately for each currency. Currencies are never added together.

  • Team activity

    Counts of assignments, decisions and sends across the team. No individual scores.

  • Source yield and cost

    Runs, findings and recorded cost for each discovery source, so you can see where prospects come from.

  • CSV export

    Export summary, funnel, outreach, revenue, campaign, brand, product, niche, discovery and team reports as aggregate CSV files.

A look at the reports

The kind of view your team gets

These examples use invented numbers to show the layout. They are not results from any customer.

Cohort progression

Prospects accepted in one period, followed through each stage

Illustrative
Accepted: 40 (illustrative)Accepted40Recipient selected: 32 (illustrative)Recipient selected32Message approved: 27 (illustrative)Message approved27Provider accepted: 26 (illustrative)Provider accepted26Matched reply: 7 (illustrative)Matched reply7Attributed order: 2 (illustrative)Attributed order2

Qualification decisions

Decisions recorded each week in a period

Illustrative
W1: 12 decisions (illustrative)W1W2: 18 decisions (illustrative)W2W3: 15 decisions (illustrative)W3W4: 22 decisions (illustrative)W4W5: 19 decisions (illustrative)W5W6: 26 decisions (illustrative)26W6

Attributed revenue

Reported separately for each currency, never added together

Illustrative
  • USD$1,240.00
  • CADCA$310.00

Invented amounts. An empty period shows no figure, not a zero.

No open or click tracking. ProspectPop records that your email provider accepted a message and matches replies. It does not track delivery, opens or clicks, so reports never show them.

Ready to review better prospects?

ProspectPop is invite-only. Request access to see how a more structured prospecting workflow fits your team.

Request Access