Everything a team needs to prospect with care.
ProspectPop brings planning, discovery, qualification, outreach and reporting into one workspace, so every prospect moves forward on evidence and every message is approved by a person.
Decide who you are looking for
Campaigns bring your brand, what you offer, where you sell and the kinds of businesses you want into one plan.
Campaigns
Each campaign combines a brand, the products it offers, a territory and a niche set, with its own operating limits.
- Target specific niches or search broadly
- Changes are kept as revisions, so you can see what a run used
Territories
Define the area a search actually covers, from a city or region to the states you serve.
Brands
Run more than one brand from the same workspace, each with its own messaging, senders and templates.
Niche library
Maintain the business types you sell to. Add, edit, disable and re-rank niches as you learn what works.
Bring businesses in from governed sources
Every source has to be approved before it is used, and every business keeps a record of where it came from.
Web scout
Focused web searches find businesses for a campaign. Scout modes aim a run at, for example, online stores on popular storefront platforms, new businesses, events and trade shows, or growth signals.
Prospect Lottery
Ask for a number of new prospects without setting up a campaign. ProspectPop spreads the search across the country or the states you choose until it finds them.
Add or import businesses
Add a business by hand or import a CSV or Excel file with column mapping. Import history shows how every business arrived.
Sources and held observations
See which sources are approved and what discovery costs. Records that cannot be matched to a business with confidence are held for review instead of being merged.
Review evidence, then decide
ProspectPop puts the evidence in front of you and records your decision. It does not accept prospects on its own.
Business Candidates
One list of every business you know, across campaigns, with filters for the work in front of you.
Identity and website evidence
Check identity confidence, the official website and whether it is usable, parked or unreachable. Correct the website when ProspectPop has it wrong.
Qualification decisions
Accept, reject or park a prospect for more review, with a reason recorded every time.
- Fit is shown as an assessment, never as a decision
- No automatic acceptance threshold
Pipeline
A work queue ordered by the next decision a person needs to make, built from what has actually happened.
Prepare outreach a person approves
Concepts are there when they help. Outreach is always reviewed, approved and sent by a person.
Optional concepts
When your offer benefits from it, prepare the prospect's logo artwork and product concepts to include with outreach. You choose what goes out.
Human-reviewed outreach
Draft email from versioned brand templates and send from an approved sender profile, either a shared brand sender or your own company mailbox.
- Every message is reviewed and sent by a person
- Send caps, suppression, cooldowns and duplicate-contact checks
- Replies are matched back to the prospect
Work as a team and measure what happened
Roles, assignments and factual reporting keep a team aligned on the same work and the same numbers.
Team
Sign in with one Apptermath identity, work in a shared ProspectPop workspace and assign businesses with clear roles.
Analytics
Factual reports on pipeline, outreach, revenue, campaigns, sources and team activity, with CSV export.
Commerce attribution
Connect a Shopify store to attribute orders back to the outreach behind them. Your store remains the system of record for checkout, payment, orders, production and fulfillment.
Ready to review better prospects?
ProspectPop is invite-only. Request access to see how a more structured prospecting workflow fits your team.
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