From a plan to a reply, with people in charge.
ProspectPop takes a team from deciding who to look for to tracking what came back. Software does the searching and organizing. People make the decisions and send the messages.
Step 1: Set up your campaign
Choose the brand, the products it offers, the territory you serve and the niches you want to reach. A campaign keeps those choices together so every search starts from the same plan.
- Brands, territories and a niche library you control
- Specific niches or a broad search
- Operating limits on each campaign
- Revisions that record what each run used
Step 2: Discover and import businesses
Run web scout searches, use the Prospect Lottery for a set number of new prospects, add businesses by hand or import a CSV or Excel file. Only approved sources are used, and each business keeps its origin.
- Approved sources only
- A daily budget for paid searches
- Uncertain matches are held, not merged
- Import history for every file
Step 3: Review identity, evidence and fit
Look at the official website, identity confidence and niche evidence, then accept, reject or park each prospect. Findings from web search and AI are evidence to review, not verified facts.
- Website checks: usable, parked or unreachable
- Correct the official website when needed
- A recorded reason for every decision
- No automatic acceptance
Step 4: Prepare concepts if they help
For offers where a visual helps, prepare logo artwork and product concepts for the prospect and choose which ones go with the message. If your outreach doesn't need visuals, skip this step.
- Optional at every step
- You choose every image that goes out
Step 5: Prepare human-reviewed outreach
Draft email from your brand's templates, send from an approved sender and review every message before it goes out. ProspectPop never sends on its own.
- Shared brand senders or your own mailbox
- Shared and personal templates
- Send caps, suppression and cooldowns
- Duplicate-contact checks before every send
Step 6: Track the pipeline and results
Follow every prospect through the pipeline, match replies and attribute orders from a connected store. Reports show only what was recorded.
- A work queue ordered by the next decision
- Replies matched back to the prospect
- Order attribution from a connected store
- Factual reports and CSV export
Built on a few firm rules
Governed sources
Discovery uses only sources that have been approved, and every business keeps a record of where it came from.
Evidence, not assumptions
Facts from web search and AI are shown as evidence to review. They are never treated as verified, and nothing is accepted automatically.
People send
Every message is reviewed and sent by a person, with send caps, suppression, cooldowns and duplicate-contact checks in place.
Your store stays in charge of orders. When a Shopify store is connected, ProspectPop attributes orders to the outreach behind them. Checkout, payment, orders, production and fulfillment stay in your store.
Ready to review better prospects?
ProspectPop is invite-only. Request access to see how a more structured prospecting workflow fits your team.
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